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Oliver Buchannon
Michael Myler

I'm the creator of Fantom Founder, a daily email for ecom builders appreciate specific direction from the greatest to ever do it. I listen to 15 hrs of podcasts/audiobooks/wk (lots of running) and curate first-principles from legendary builders. I translate them into ecom tactics, and hand you experiments you can run before breakfast. My mission: get you from zero to $5M+ ARR, then onto your bigger things before the confetti hits the floor.

Does this not entertain you??

Jan 29, 2026

It shouldn't, it's an ad.

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David Ogilvy's Bible

Jan 23, 2026

"It changed the course of my life." - Ogilvy

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Sticky marketing: principle 6 of 6

Jan 20, 2026

Stories sell

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Sticky marketing: principle 5 of 6

Jan 16, 2026

Make them emote

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Sticky marketing: principle 4 of 6

Jan 15, 2026

Be credible

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Sticky marketing: principle 3 of 6

Jan 12, 2026

Make the general, concrete

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Sticky marketing: principle 2 of 6

Jan 8, 2026

Break patterns

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Sticky marketing: principle 1 of 6

Jan 6, 2026

KISS

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5 things to fix above the fold

Dec 19, 2025

Clarity is king.

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Get high before you work (11 mins)

Dec 18, 2025

Alter your mind, and perform like an athlete.

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You could be the "average" of Disney, Napoleon, Churchill... (1)

Dec 17, 2025

These people are still with us, and want to hang.

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How to become an idea machine

Dec 16, 2025

Just write them. Alllll of them.

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Guaranteed profit

Dec 15, 2025

Stop eating the crumbs.

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Drop willpower, build systems

Dec 12, 2025

Win consistently, not just once.

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80% of your efforts are giving you 1% of your results

Dec 10, 2025

Pareto gone bad.

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Stop innovating. Just copy.

Dec 9, 2025

Yes you're very smart - now play dumb.

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Suck my gutters clean

Dec 8, 2025

You'll click on this one.

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Genius or Workhorse?

Dec 4, 2025

One makes the other.

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The Hormozi way to increase sales 391%

Dec 3, 2025

Call immediately.

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Confidence leads to competence

Dec 2, 2025

Just decide, then make it work.

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Quit acting so professional

Dec 1, 2025

People hate IBM and love their best friend.

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Your Welcome email isn't funny enough

Nov 25, 2025

Perfect the small stuff and the big stuff looks shinier.

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15 questions to get top-tier answers

Nov 21, 2025

90% of questions are dumb. Ask the 10% question.

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Athlete Mode

Nov 20, 2025

Train like you're a f@#$% athlete.

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Customer stories don't sell. Unless...

Nov 19, 2025

Give them a template.

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Build to $5MM or die.

Drink podcasts from a firehose.
Or read Ecom Distillery.

© 2026 Ecom Distillery.
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