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Oliver Buchannon
Michael Myler

I'm the creator of Fantom Founder, a daily email for ecom builders appreciate specific direction from the greatest to ever do it. I listen to 15 hrs of podcasts/audiobooks/wk (lots of running) and curate first-principles from legendary builders. I translate them into ecom tactics, and hand you experiments you can run before breakfast. My mission: get you from zero to $5M+ ARR, then onto your bigger things before the confetti hits the floor.

Sprint, then rest

Nov 14, 2025

You're not being productive, you're spinning your wheels

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The leader of Singapore would run your company differently

Nov 13, 2025

Excellence first, profit second.

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Lean into fear

Nov 12, 2025

Do the right thing, and see what consequences follow.

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Lust thee not after output, but input

Nov 11, 2025

You want 1000 great days in the saddle, not 1000 days in hell.

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Be misunderstood

Nov 10, 2025

Being comfortable there is a superpower.

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WTF is a funnel?

Nov 7, 2025

Your website is NOT a funnel.

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Embrace shiny object syndrome?

Nov 6, 2025

Yes, until... no.

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14 steps to take when making life-changing decisions

Nov 5, 2025

You're not dumb, you just didn't think hard enough.

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Unreasonable hospitality

Nov 4, 2025

So happy they can't ignore you

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Marketing hijack 7: Make them feel superior

Nov 3, 2025

It's not coach, it's Comfort+

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Marketing hijack 6: Sell the dream

Oct 31, 2025

People buy the sizzle, not the steak.

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Marketing hijack 5: Change daily behavior

Oct 30, 2025

New habits are easier to form when they're bolted onto old ones.

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Marketing hijack 4: help them rebel

Oct 29, 2025

There's a cult waiting for you to be their leader.

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Marketing hijack 3: powerful demonstration

Oct 28, 2025

Show, don't tell.

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Marketing hijack 2 of 7: FOMO

Oct 27, 2025

Build a crowd, collect money.

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Marketing hijack 1 of 7

Oct 24, 2025

Your customer's the hero.

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Marketing's 7 human hijacks

Oct 23, 2025

Crack these psychological codes, and the customer is yours.

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Sales tanked, now what?

Oct 22, 2025

It's always gonna be 1 of 3 problems.

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You're not sending enough email

Oct 21, 2025

Be 10x as loud, and they'll finally hear you.

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Become a thought leader in 3 weeks

Oct 20, 2025

Read the Frickin' Manual

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Only six inches?

Oct 16, 2025

Every Mon/Wed/Fri

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Boring before brilliance

Oct 15, 2025

The most accessible superpower is doing boring things for a long time.

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The product is not for you

Oct 14, 2025

Stop being selfish, marketer.

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1001 ways to make your ecom store the odd man out

Oct 13, 2025

Be the weird guy.

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Don't take risks

Oct 10, 2025

Let the market dictate your next move.

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Build to $5MM or die.

Drink podcasts from a firehose.
Or read Ecom Distillery.

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