Principle: The world rewards the craftsman
Stephen King writes 2000 words every Christmas morning.
It’s tradition - but not the kind you’re thinking. He writes 2000 every Boxing Day, too. And the 27th, 28th.
The only stretch of time where King missed any writing days was while he healed a punctured lung and all his bones after being hit by a van.
You can call him a genius. You can call him a workhorse. You’d be right in both cases, but only because of the latter.
Tactics
Pick your craft.
You’re no wiz in operations, hire that out.
Your craft is finance. Your craft is copywriting. Your craft is video, art direction, strategy, cold calls, product design, or maybe it is operations.
Whatever your craft - whatever gives you energy and adds significant value to your business - hone it.
Find ways to dissect yourself from the other stuff.
Doing those tasks is stepping over dollars to pick up cents.
You’ll likely lose up front. Ignore it. Weather it. Because when the craft finally clicks, it will be worth the weight of all the other tasks combined, and with room to grow.
Habits
I wrote a post called Train Like a F#%&^(@ Athlete because I think you should train this craft like a f#^&*(* athlete.
Find that skill, and make it a habit you do on Christmas morning.
Mike
Today’s inspiration: an email I received from Cole Schafer - one of my favorite copywriters.