Principle: A bad idea is the mother of a good one
Jesse Cole is the founder of the Savannah Bananas. A minor-league baseball team that changed everything about minor-league baseball.
He’s tried (and failed at)…
all you can eat food (lines of 2-3 hours which is longer than the game)
treating walks like home runs (so much confusion)
living piñata where kids hit a guy in costume
a horse-head race where kids couldn’t see
But he’s also succeeded in bringing massive attention to minor-league baseball, literally changing the game, building a following that rivals and in most cases crushes major league teams’ followings online, and bringing in hundreds of millions of dollars to a sport that used to see hundreds of thousands per year.
His secret: the idea book.
Tactics
Jesse wakes up every morning and writes down every idea he can think of in his idea book before consuming anything.
So should you.
Get a notebook and write 2026 [Business Name] Ideas on the cover.
Wake up every day, write down at least 5 ideas for how you’ll get better or change things around today, even if they’re all bad and you’d never do any of them.
Then check your email.
Habits/Experiments
See above.
Do this for 365 days in 2026, and you know you’ll come across something life-changing.
Mike
Today’s inspiration: Jesse Cole on My First Million