Ecom guys like shiny things. They like hacks, latest trends, paradigm-shifting ideas.
It’s one reason you’re reading this now.
But I’ve written 10 of these now, which is a good time to remind everyone of maybe the most important skill to hone in any pursuit: mind-numbingly monotonous discipline.
Principle: Action heroes bow to compound curves
I can’t bench press 300 lbs (I weigh less than half that). But I’d bet a good deal of money I can bench my body weight for more reps than 95% of people in the gym.
At one point in my career, I was not a very skilled sales person. But when I showed up to the weekly sales huddle, I was the only one who wasn’t asked about whether I’d made my cold calls.
Over time, the person who becomes world-class at ecom, soccer, sales, trading, ship building, is not the guy running around collecting hacks and flexing muscles.
He’s the guy who correctly identifies the one thing that will perfect his craft, and he does it at a slightly higher-than-average rate, every day.
Pro-tip: the one thing is usually the most uncomfortable thing that everyone else seems to avoid or complain about.
Tactics
Your ecom business is full of levers only you’re aware of. Some levers, when pulled, pay off big time - new ad production, landing page creation/testing, sales calls, etc. Others less - admin, typical CS tickets, inventory tracking, etc..
It’s all work, but some drives revenue, some does not.
Your job is to identify all the levers available to you, sort them in order of greatest revenue drivers, and then put a fat red circle around the highest one.
If you’re the CEO of your company, whatever it says inside that fat red circle is your job. Do whatever else you need to do between 3-6 pm, but get the red circle done in the morning. Every morning.
Habits
You know what to do.
God speed,
Mike
Today’s inspiration: Boring Before Brilliance with Paul Skenes