A broke, 24-y-o Mark Cuban was hired to sell software for PC’s.
He’d never even used the software, but became the best sales person on the team in a matter of weeks by doing one thing:
“Turns out not a lot of people ever bothered to RTFM (read the fricking manual), so people started thinking I knew my stuff.”
Most people put their feet up and wait to be told what’s next.
But not you. You’re going to read the fricking manual.
Principle: RTFM
Read The Fricking Manual.
Want to charge CMO’s with big budgets a $5000 monthly retainer to make them hundreds of ads they’d never otherwise create?
Don’t go watch all the youtube videos on Veo 3. Read the Veo 3 manual.
In 7 days of real study and experimentation, you’ll know more about how to use Veo 3 than 99% of all other users, to say nothing of all the CMO’s who’ve never touched it.
Tactics
If you’re reading this you either want to be in the ecomm space, or you are.
Here’s a big list of “manuals” you can go spend a few days reading to be in the top 1% of users for each of these tools, and therefore a top authority on the subject:
Paid Marketing
Google Ads | Meta Ads | Tiktok Ads | GA4
CRO/UX and Site Speed
Email/SMS
Operations - Barcodes, Shipping, Payments, Tax
Habits
What’s the point of highest-leverage in your business right now from the 4 categories above?
Would it benefit you financially to go spend 30 mins/day learning directly from the source code in that area? I think it might.
Somewhere in those boring documents are tiny golden nuggets you’ll never find anywhere else.
God speed,
Mike
Today’s inspiration: Read the Frickin’ Manual