Hey man, (confident you're a man) welcome.

I'll shoot straight: I'm not happy you're here, and you shouldn't be either.

I'm not happy until you're holding a bag, frying fish as big as your lying grandfather used to catch, and turning down VC offers while stobe lights illuminate your bottle service.

This is Good Will Hunting sh**.

I want you gone. I want you dusting off your shoes of this crumby little town we call Sub $5M/ARR, and turning to salt if you ever look back.

Until then I've got some stuff for you to read. Stuff the greatest founders in the world and through history painstakingly wrote down, by hand, on paper. Or BS'ed with their bros about on a podcast.

And I've collected it. All of it. I'll continue to collect it until everyone's a deca-millionaire and nobody reads my emails.

5x a week, unless I forget, look to your inbox for this:

  1. A principle one of the greats swore by in business

  2. An ecom tactic or two derived from this principle

  3. An experiment or habit you can begin, now

Expect the first email at dawn.

Mike

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